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I hear pitches from about 500 founders every year. Any time I have a conversation with a startup, this is what’s going through my mind: “Are they going to make the same mistakes I keep hearing again and again?” 90% of the time, sadly, the answer is YES! So let’s change that right here and right now with 10 Commandments for Great Startup Pitches.
Each Commandment has a corresponding Slidebean or Dreamit Ventures video that takes a deeper dive into the subject. Check out our YouTube playlist to see each of these videos.
Without further ado, let’s talk about the 10 Commandments!
Commandment 1
Thou shalt start with the problem statement, it shall be clear, and should talk about the strong evidence you have demonstrating the urgency around the problem.
What do I mean? I find the best way to pitch an investor is to start by talking about the problem you are solving. You help put “ guardrails” in the investor’s mind so they understand the domain you are in. Many times when founders don’t start with the problem you’re 20 mins into the discussion the audience still has no idea what big and urgent problem you are solving. Make sure you state the problem in an extremely focused…
