Businesses that thrive during a recession

When we navigate uncertain times, the word recession becomes ever more present. Right now, people like you and me want to find other ways to overcome the adversity and stress inherent in dire financial times.

Many want to know how to survive a recession. Well, one crazy idea is to create a business. Yes, as crazy as it sounds, launching a startup during a recession can be a success. In fact, some even thrive during a recession. So, in this article, we’ll be diving deep into how startups can be a hit in trying times.

So, if you’re thinking about starting a business in a recession, this article is for you. Moreover, if you haven’t considered it, it could inspire you to think outside the box, and who knows? You might even create your own business.

What is a recession?

The term recession appears on the news daily in recent times. It’s a scary word, but we struggle to understand it. A recession is a decline in the general economic activity of a country or region for an extended time. There have been many opinions on how long a drop has to last to be a recession. The predominant view was that the economic decline had to endure for two consecutive quarters or more.

Though this idea still persists, the defining traits have changed over time. So, to better understand…