Member-only story
Delivery apps have grown in popularity in recent years, and Latin America is no exception. But, this territory belongs to one company: Rappi. This Colombian startup isn’t only one of the most prominent startups to come out of the region in recent years. It’s also the country’s first Unicorn.
Rappi’s rise to stardom has been fast and relentless. But the startup is far from perfect. On one side, it’s earned praise from the business world. But, it faces harsh criticism and even legal issues. Plus, the discussion goes further. So, let’s see what makes Rappi’s story so interesting. And, to think it all started with donuts. Here’s what I mean.
How Rappi Started
It’s 2015 in Colombia. Simón Borrero, Sebastián Mejía and Felipe Villamarín want to create an easier buying experience. So, they created Grability. The initial idea was to make food and grocery shopping easier.
But, then, an interesting phenomenon happened. Grability had a feedback section, and users began asking for favors, such as going to the ATM or delivering cat food.
The founders noticed that Grability was more than arepas and burgers. They have said that customers are in part responsible for creating Rappi. It was time…
