Member-only story
Do you know what your CAC is?
The backbone of Slidebean’s growth has diligently and accurately tracking our customer acquisition costs.
Our marketing strategy consists of cycles that go like this:
- Spend some money testing a marketing channel (usually between $500 and $1,000 for a first test).
- Measure how many acquisitions we get from that channel.
- If the numbers make sense, double the budget.
- Repeat until the numbers no longer work.
Every single marketing campaign we do and continue to do is based on this premise.
Our first successful channel was Google Search Ads. We doubled the budget until the Cost of Acquisition no longer made sense to us, then SEO, and YouTube. With this channel, we are still doubling down on our budget every month, and the numbers continue to make sense for us.
We are now spending close to $10,000/mo in video production, but that continues to make sense because we know we are generating more than 5x that every month.
It’s really easy to track where a customer came from when you are using digital channels…
