Member-only story
Most of the startup stuff I do is pretty exciting: crunch through numbers, talk to customers, build new products, figure out marketing hacks! But this part of being a startup founder sucked. Learning how to find investors for a startup was exhausting, time demanding, and it was emotionally draining because most of the time I got rejected. This happens to a lot of founders, especially with cold emailing. Still, we have to look for investors, don’t we? It’s part of the job. The process is all about the network, and this is the hierarchy that you want to follow:
- People you know: friends, family and fools.
- People you know: 2nd level connections.
- Friends of your investors
- Conferences and events.
- Submit a deck.
- Twitter.
- Cold emailing.
As you can see, cold emailing investors is an absolute last resort. I get so many founders frustrated by how their cold emails don’t work. The truth is, they won’t work. Raising money from investors you cold emailed is extremely unlikely. Not impossible, though, and I know a tip or two. But we’ll get there. Let’s start with people you know, a category we…
