Published in

The Startup

Jul 17, 2021

6 min read

How to Kill a Unicorn: Fab.com

“Shit, this is a big problem,”

Jason Goldberg wrote in a letter to company executives. His unicorn had run away and was heading directly towards a cliff.

But he was no rookie. In fact, he was an accomplished entrepreneur. By 2013, when he sent the letter, his creations…

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How to Kill a Unicorn: Fab.com

More from The Startup

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