SaaS Company KPIs: an ultimate guide

When you live and breathe Software as a Service, terms like ARR, MRR, LTV, CAC become just part of your daily slang. Gross vs. Net MRR Churn, and how is it different from Customer Churn.

It’s a real mess. So much so that for new company employees, I sometimes do a group class on ‘understanding SaaS’ to…

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