Storytelling in a Presentation Design matters

WHY STORYTELLING IN A PRESENTATION MATTERS

Stories tap into people’s emotions. Through storytelling in a presentation, stories draw readers and audiences into your content and captivate them. People connect with stories at an inexplicable level whereby narratives manage to stick to their memories in the most peculiar of ways. Very seldomly are stories related to facts or features. On the contrary, stories refer more to experiences and points of excitement.

Above all, stories bear a moral message behind them; one through which we learn and from which we grow. All of the above might explain why the power of a story has been noticeable and repetitive over the course of centuries in human history, as well.

STORIES IN PRESENTATIONS

Moving forward, we will share with you ways in which storytelling in a presentation connects to specific slides to optimize them; such as the diverse slide content for pitch decks and other templates.

Let’s get on it!

Storytelling in a presentation
Storytelling in a presentation

THE TEAM SLIDE

YOU CAN’T ALWAYS BE THE HERO

For the sake of our focus, we truly want to back up what you have to say about the strengths that your founding and key team members bring to your company by incorporating story-driven elements to your slides.

Examples thereof would be an authentic quote one of them brings forth or a brief mention of a genuine story that makes it clear just how your founding team is the ideal one to be leading your business given precise market challenges.

For example, for Slidebean’s pitch deck team slide, our founder and CEO has stressed out his TEDx experience and that at Intel while he focuses on the awards our CTO has received, his trajectory and our CDO’s lead in a reputable regional academic scenario. This all serves to drive the point across that the leading team is capable of making money and driving a profitable business.x

A lot to think about, we know, especially when your team slide should be kept very simple; but the effort spent in being concise, clear and compelling about who you bring to the mix is very well worth the while. Trust us.

THE VILLAIN OR…THE COMPETITION?

Now, there’s no need to express yourself about your competition as the corporate Sith or Venom, but do take advantage of storytelling when addressing data and facts on your competition for the sake of your market analysis, for instance. Your culture will determine what is appropriate in your niche. However, there is nothing so dark a good story cannot portray in the light of a rapportive journey.

LEARN THE POWER OF ENGAGEMENT

KEEPING IT REAL

When new to storytelling as a way of exercising Marketing, it is possible to start overstating facts or details. Try to keep that to a minimum and just tell things as they are. Simplicity is beautiful.

In that sense, the slide format should help. Rely on the ways in which slides keep you down to keywords, images or concise material to produce your angle from a point where storytelling fits.

THE CLIMAX TOWARDS YOUR CALL TO ACTION

Think of a presentation’s structure and how it can be supported narratively speaking by the art and craft of storytelling.

FURTHER READING

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