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We link Jessica Alba with Hollywood. But she’s more than that. The proof is Honest Company. Here’s the history behind this startup that wanted to change everyday products. Coauthor: Elle Leemay Chen
Many of us know Jessica Alba today. She’s a beautiful actress, a business mogul, and she does not seem to age. And today, in 2021, she’s known as the founder of The Honest Company. It offers safe, eco-friendly products like diapers, a natural line of bath, skincare, home cleaning, etc.
It’s a go-to place for household products focused on safety and ethical consumerism. But back in the 2000s, Jessica Alba was an up-and-coming actress. Plus, her image differed from traditional Hollywood starlets. Thanks to her tan skin and complexion, she appealed to fans from other demographics.
Unfortunately, she didn’t have the best critical reception. However, she knew there was more out there for her than being a Hollywood star.
The early 2010s weren’t like today. Now, a celebrity announces a company or raises a fund, and people are banging down their doors to give them money.
Back then, you had one lane, and you did not stray. People didn’t take celebrity-sponsored companies that…
