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Nothing lasts forever. Trends come and go, lockdowns as well. So, watching our friends drink themselves silly through a screen can get boring. That’s what happened to Houseparty.
In these past two years, the term party has taken a whole new meaning. But there was one that embodied partying for Gen Z users. And, for a while, it was huge.
Even before the lockdown, Houseparty had become a go-to social network for young users. And now, it’s gone. So, what happened to Houseparty? This article tells you all about it.
The failed origins behind Houseparty
There was a buzz going around the 2015 South by Southwest conference in Austin, Texas. Everyone talked about one app and one man, Ben Rubin.
Back then, we were witnessing the revolution of live streaming. And many caught the bug. One great example is Periscope, but we’ll get to that later.
That year, in Austin, the darling was Meerkat, and Ben Rubin was the man heading the company that had created it.
The startup was called Life on Air, but at the time, it was struggling to breathe.