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It’s controversial, famous, and backed by none other than Gwyneth Paltrow. But why exactly does everyone hate on Goop? We tell you all about it in this article.
Coauthor: Elle Leemay Chen
Imagine getting a vagina-scented candle as a present. And, it’s $75. What to make of this? Is it weird, funny, outlandish? Or is it empowering because it’s destigmatizing the female body? Debatable, but what is clear is it’s a Goop product.
Goop is the “modern lifestyle brand” that has brought us revolutionary products. These include the Psychic Vampire Repellent Spray ($27), Glacce Rose Quartz Bottle ($80), Goop Jade Vaginal Egg ($66). We are, of course, dubious of them.
But, how does a company sell these items and make $255 million in revenue in FY2019?
Goop embodies the extremes of wellness culture and pseudoscience permeating into mainstream adoption. But there’s a reason why it has received legitimacy and notoriety: Gwyneth Paltrow. So let’s dive into this controversial brand and how the Hollywood actress propelled it.
