Why is Twitter Fleets shutting down: the failed copycat

Twitter Fleets is one of the latest installments of the feature but it didn’t go as well as its predecessors because talking about stories on social media is talking about posts that vanish after twenty-four hours.

Before Snapchat introduced this idea of disappearing messages and content, back in 2013, every post on social media remained in the archives of the internet.

Fast forward to 2021, and all of the leading social media platforms have their own stories feature. The ones that we all know — Instagram, Facebook, and even LinkedIn. And then there are other platforms, like Pinterest and Spotify, that are experimenting with implementing a story feature. And, of course, now Twitter Fleets.

Twitter Fleets were used very much like Instagram stories.

But some of them are a little too late to the party. Twitter only came up with its version of stories in late 2020, when they introduced Fleets.

In the first days, a load of users reportedly experienced issues with the feature and it was sluggish. Twitter fixed the technical issues, but Twitter Fleets had a bigger problem…